Leave home and run away to the Townships! An escape to end all escapes

2009-02-11, De Tourisme Cantons-de-l'Est

Sherbrooke, February 11, 2009 – Fed up with the daily grind, or trying to beat the clock, not having enough time to meet deadlines, boring lunches, water cooler chat and traffic jams?..... Guess what? You’re primed to leave home and run away to the Townships!

Tourisme Cantons-de-l’Est and its partners want to entice you with tempting mid-week packages. To take advantage of these great deals, just say « So long boss. See you in a couple of days. » then head down the highway to the Eastern Townships! Forget your humdrum routine and revel in fresh air and calm. Take advantage of this opportunity to escape with your significant other (or your family), whizz down the ski slopes, recharge your batteries in the scenic, natural setting of our region, or enjoy being pampered at a spa. Savour the pleasure of dining out instead of having to do the washing up and enjoy a blissful night’s sleep under a cosy duvet at one of our country inns.

You can also take advantage of the terrific deals offered through the Ski dans l’Est Card, which operates at the Eastern Townships’ four major alpine ski centres. To be eligible for the card, skiers have to purchase a minimum of one night’s accommodation at one of our participating properties (with a few exceptions). The Ski dans l’Est Card includes three or four days of skiing for only $26 per day (plus taxes) and is valid from Monday to Friday during the 2008-2009 winter season at Ski Bromont, Mont-Orford, Owl’s Head or Mont Sutton.

To learn more about the midweek deals, visit www.easterntownships.org and click on the headings under The Getaway Packages. We’ve got even more surprises up our sleeve. You can also participate in a competition that entitles you to win a terrific Ski dans l’Est trip valued at $2,280 or a Spa Eastman package worth $1,580!

Look out for our distinctive ad campaign

Tourisme Cantons-de-l’Est has launched a $300,000 comprehensive, multimedia promotional campaign, themed around Les petites Fugues des Cantons (Leave home and run away to the Townships). A 15-second, 3D advertisement for one of the competitions is being aired on Radio-Canada and RDI. The leading edge technology used in the ad campaign combines 3D animation with real images. This distinctive, innovative video is also running on the TCE website at www.easterntownships.org. To watch it, click on « Play the movie ».

Backing up the video promotion, giant billboards have been erected along the Bonaventure Autoroute and Highway 15. In addition, a print campaign is running in the following daily newspapers and specialty magazines - La Presse, the Ottawa Citizen, Ski Presse, Ottawa Outdoor, SBC Resort Guide and Géo Plein Air.

All of these promotional initiatives are designed to encourage the public to visit the Eastern Townships website, to take advantage of some terrific deals and to participate in the competitions which offer great prizes. Les petites Fugues des Cantons (Leave home and run away to the Townships) tourism packages will also be offered during the summer season.


Source:
Danie Béliveau
Media Relations
(819) 820-2020/1-866-963-2020
db@atrce.com  

 
 

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